Client project · Consulting website
Leanfinity
A clearer website. A more useful first conversation.
A new website, foundations for AI search visibility, and an intelligent prospect interaction journey for Leanfinity.
What we built
01
Website design and development
A new website presenting Leanfinity’s expertise and services, with a clear path for prospective clients to explore the offer and get in touch.
02
AI search foundations
Content and technical preparation to help crawlers and answer engines understand the business. This work covers AEO (answer engine optimisation) and GEO (generative engine optimisation); inclusion in an AI answer remains the platform’s decision.
03
Intelligent prospect interaction
An AI-assisted journey that interacts with visitors around their situation and helps them take a relevant next step towards contact with the team.
The visitor journey
Explore the consultancy → describe your situation → continue towards a relevant business conversation. The website and interaction work together, giving the visitor a reason to engage before asking for contact.
What this delivers
The delivered work connects the website, discovery content and prospect interaction in one customer journey. Its commercial aim is to improve the chances of relevant enquiries and new business; no measured conversion or revenue uplift is claimed here.
The idea to take away
For a service business, useful interaction can make the website part of the sales process. Start with the questions prospects actually need answered, then give them a clear next step.