Client project · Website + AI acquisition experience
Ortoana
An interactive first step towards a dental consultation.
A dental practice website with an AI smile-analysis experience that gives prospective patients a personal reason to engage.
What we built
01
Practice website
A website that presents the practice and its services, with the smile-analysis experience as a distinct entry point for prospective patients.
02
Photo-based AI interaction
Visitors upload a smile photo after acknowledging that the assessment is informational. The experience provides an initial overview of visible areas to discuss with a dental professional.
03
Consultation pathway
A clear next step connects the interactive experience to an appointment enquiry, keeping the practice’s real service at the centre of the journey.
The visitor journey
Read the guidance → acknowledge the informational limits → upload a smile photo → explore the initial overview → continue to a consultation. The experience does not replace a dental examination or provide a diagnosis.
What this delivers
The live website includes a working entry point for AI smile analysis and a route to consultation. The intended value is stronger visitor engagement and relevant enquiries; no measured lead increase or clinical accuracy figure is claimed.
The idea to take away
An AI feature should give a prospective customer a useful first interaction and connect naturally to the service. The same pattern can support other businesses when the experience, consent and limits fit the context.